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A reciprocal link is a swapped hyperlink between two different websites. A business seeking to increase the number of visitors to its website can ask its strategic partners, professional organisations, chambers of commerce, suppliers, and even it's customers to add links from their websites. In return the business can show their links on its website.

Higher Search Engine Ranking
This type of online marketing not only leads to greater exposure and so increased enquiries for the businesses concerned, but a link is seen as a vote for your business. How good or relevant those sites linking to you are is important to search engines. This can have a big impact on a website's ranking. Basically Google's philosophy is that the 'quantity, quality, and relevance of links count towards your rating.'

Google for example use a special link analysis system to rank web pages. Link popularity algorithms measure the quantity and quality of other websites that link to a specific site on the Web. Link popularity plays an important role in the visibility of a website in getting near the top of search results. Indeed, some search engines require at least one or more links coming to a website, otherwise they will drop it from their index.

Increased Online Visibility
Having a Gpage can increase the online visibility of your business by both linking back to your main business website, if you have one, and also by offering an area to display reciprocal links with your business associates and professional bodies, as well customers. Reciprocal links cost nothing to agree, but can gain both you and those you swap links with, a higher ranking with search engines and additional enquiries leading to more sales.

 

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