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Keywords

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Every day more and more people are using search engines like Google, Yahoo or Bing when looking for a product or service, typing in words or phrases (keywords) to describe what they are looking for.

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Be Found Easily Online
Search engines are all about keywords, the words or phrases that someone types in a search box and from which the search engines generate results, indexing and analysing the relevance of those keywords on the web.

Having the right keywords, ones which are specific and relevant to your business and location, is important because they enable people who are searching for your products, services or business type, to find you easily online.

A business that wishes to be found higher up in search results, must know and include their most relevant keywords on their website and online advertising. Keywords are usually the words or phrases which best describe your business, but it's also important to include words and phrases based on specific products, services and location. 

Relevant high demand keywords for a business and it's location are researched and included with every Gpage.

High Demand Keywords
High demand keywords on search engines are those keywords that are most commonly searched by people surfing the internet. Gpages helps to ensure relevant high demand keywords are included on your Gpage, based on an analysis of the business description you submit, together with your suggestions for keywords, we'll add others identified as being popular in searches related to your business type.

We are always careful though never to overuse keywords, a practice called keyword stuffing, or to misuse or mislead people with them, as this can cause a webpage to be penalised by search engines, as well as annoying potential customers who are attracted to the website for the wrong reasons.


Improve the Volume and Quality of Visitors
A Gpage will help your business improve the volume and quality of visitor traffic to your business from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) your business appears in a search results list, the more visitors it will receive from that search engine. If you type a keyword related to your business into Google and you don't show up, or your business doesn't appear high enough up, then you're missing out on thousands of potential customers. 

We cannot guarantee that the use of any particular keyword or set of keywords will improve your online performance or ranking in any particular search engine. Nor can we guarantee that just because more people know about your business that they will definitely buy from you. But if you feel you have good products or services, then because the use of keywords is an important element in how search engines generate their results, just by having a 'Google friendly' Gpage will add to your ability to be seen online.

Please note that we reserve the right not to use any keywords you suggest, and would remind you that you are responsible for ensuring that your keyword suggestion does not violate any applicable laws. Please see Terms for further information.

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